Rule #1: Where Was This Beef Born and Raised?
Knowing where your beef comes from is the first step in ensuring quality. Was it born and raised in the U.S., or was it imported from another country and just processed here? Many consumers don’t realize that beef labeled “Product of the USA” doesn’t necessarily mean the animal was raised here—it could have been imported and simply packaged in an American facility.
When buying direct, you have the opportunity to know exactly where your beef comes from, how it was raised, and what it was fed. Local, responsibly raised beef gives you confidence in its quality, freshness, and flavor.